Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. As the gatherer of market and customer data, market research is struggling to prove its value to senior management.
As an influential archetype of the superhero genre, Superman possesses extraordinary powers, with the character traditionally described as “Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound…It’s Superman!”, a phrase coined by Jay Morton and first used in the Superman radio serials and Max Fleischer animated shorts of the 1940s as well as the TV series of the 1950s.