Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. As the gatherer of market and customer data, market research is struggling to prove its value to senior management.
The campaign is called “Have a nice working day – Let’s take a break” and holding open meetings at work places is central to this effort. The union ombudsmen, shop stewards and other activists plan to visit hundreds of work places this year.
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